English

Content Marketing Fast Forward #6: COntent Frenemies

Ann Handley on the CMFF stage!

On Thursday 11 April 2019, we will celebrate the 6th edition of the Content Marketing Fast Forward conference in Amsterdam! The afternoon program – Inspiration – is all-English with international top speakers and never seen before cases from all over the globe.

What is Content Marketing Fast Forward?

The #CMFF program consists of both a hands-on morning program – Interactive – and the plenary afternoon conference – Inspiration – to cater for a variety of learning needs. During the Interactive morning program, attendees can benefit from the knowledge of 8 different experts in a discussion table format. This up-close & personal setting offers a maximum of learning and knowledge development in a short period of time

World renowned keynotes

The afternoon program boasts a wide variety of international top speakers and cases from all around the globe. In previous editions, we were proud to bring giants like Joe Pulizzi, Andrew Davis, Doug Kessler and Ann Handley as our keynote speakers.

International top case studies

In between the opening and closing keynote speakers we feature four different best practices from across Europe. In previous editions, we had the likes of Philips, Vodafone, Schneider Electric, Zurich Insurance and Jyske Bank on our stage, to name but a few.

Why should you attend CMFF?

In 2018, we will continue to aspire to be the leading event in the European Content Marketing space. The overall theme – “Content Frenemies” – will be recognizable for all marketers and communication professionals. Moving forward, independent from the maturity stage in which your company currently finds itself, is all about balancing Technology and Humans! Are they Friends? Are they Enemies? A bit of both? Frenemies!

As last year, we are expecting around 240 marketers and communication professionals from both brands and agencies. The #CMFF conference has a unique line-up in both speakers and cases and is a great way to get up to speed fast of the latest thinking on Content Marketing in Europe.

What to expect?

Opening Keynote: HOW TO START WITH AI IN MARKETING by Paul Roetzer

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session walks you through the 5Ps of AI model and presents a collection of use cases and technologies to make your marketing more (artificially) intelligent.
  • Explore how AI is augmenting marketers’ knowledge and capabilities, and altering consumer expectations for brand experiences.
  • Discover the 5P’s of marketing AI: planning, production, promotion, personalization and performance.
  • Learn about the AI-powered marketing technology companies that are enabling a more intelligent future.

Closing Keynote: Only Humans can Make Content Marketing Rock & Roll by Jason Miller.

The only person who is rock & roll enough himself to show how humans make the difference, even in a tech driven world.

See the rest of the program here.

Book your tickets here now!